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ICF Atlantic, Professional Coaching

Welcome to the online home of professional coaching in Atlantic Canada.

The ICF Atlantic is the local chapter of the International Coach Federation (ICF). We have communities of practice throughout Atlantic Canada with a very active Board of Directors meeting monthly throughout the year.

Our parent body, the ICF, is the leading global coaching organization and with more than 23,000 members worldwide is the only independent, globally-recognized accrediting organization for coaches.

The coaches in our chapter continue to raise the bar for professional coaching by providing 1:1 coaching, group coaching, facilitation and workshops through the lenses of leadership coaching, executive coaching, business coaching, HR coaching, life coaching, career coaching, and health coaching to our clients locally and around the world.

Beyond having intense and specific professional coach training, all our members abide by the ICF Code of Ethics and Standards.

We have currently have active communities of practice in New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland.

Your Current ICF Atlantic Board of Directors:

Bette Watson-Borg ACC, CCPC, CTPC, MA

Principal Maple Key CoachingSecretary, ICF Atlantic Board Member
Website: Website


Photo of Bette Watson-Borg ACC, CCPC, CTPC, MA

Bette is a certified leadership and team performance coach and works with non-profit, private and public sector leaders and their organizations. She partners with individuals, groups & teams in thought-provoking and creative processes that inspire them to maximize their personal and professional potential, particularly important in today’s uncertain and complex environment. Integral to her team coaching is the Team Leader View™ and Team Diagnostic™ psychometric tools to support setting baseline for measuring progress and impact of coaching with clients.

Bette brings a collegial perspective to executive and senior leaders who are seeking a coach who has “walked in their shoes”. As well, she supports committed and ambitious young professionals who are on a trajectory that is making huge impact in our world. Bette is a positive relationship builder with a leadership style described by others as ethical, energetic, inclusive, organized and accountable with a focus on results, impact and creating momentum.